DULCE by Elise 

The idea for DULCE came when I saw a scene in "Sex and the City" where Carrie was eating a pink cupcake. I thought it was adorable and decided to try baking myself. In October 2007, I made my first vanilla cupcake and launched a home business that quickly took off. It soon expanded into birthday and wedding cakes. As more businesses used the name Dulce, I rebranded to Dulce by Elise.

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I met my husband Joe in 1999 during a job interview—he hired me, and we fell in love. We now have three wonderful children, currently studying in the US, with two exploring culinary school.

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Before moving to Jakarta, Joe and I ran a catering business in the US called Rice & Beans Productions—I was the Rice, he the Beans. The business continued in Jakarta, serving events for 30 to 300 guests, mostly in the expat community.

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In 2017, we moved from a home kitchen to a full café setup near the main road, creating Dulce Café, with a bakery, restaurant, and gelato corner. It thrived during the pandemic thanks to online and takeaway orders.​​

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After almost 8 years, we downsized Dulce Jakarta to a central kitchen for GoFood, GrabFood, and pre-orders. We also launched Gift Bake Boxes for special occasions and daily gifting.

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Now in Bali, we’ve brought Dulce Café to the ground level of Anshel Hotel in Seminyak, offering amazing food. Upstairs is Don Pepe – Tacos, Beers, and Margaritas, with authentic tacos, tapas, and fresh drinks. We also launched Don Pepe’s Bajaj, a taco truck delivering Mexican flavors straight to your villa party.